What Was The Problem?
Donnes Hope Foundation was already doing real work — 100+ lives impacted across 5 countries, 190+ scholarships and support packages delivered — but its social presence wasn't converting that impact into visibility or new support.
Our Approach
We ran Facebook and Instagram as one connected system rather than two separate channels, using consistent storytelling to turn casual viewers into people who clicked through and took action.
Diastral's Solution
Across Meta, the campaign generated 15.6K combined views, 429 interactions, and 552 site visits — a 5.05% engagement rate, 6.49% conversion rate, and 0.89% click-through rate. With 14 more people waiting to be served, that conversion lift translates directly into the foundation's capacity to reach them.
The Stack We Used
